SOUL CYCLE
_{Senior Motion Designer
︎︎︎ animation, video editing & design}

As the Senior Motion Designer at Soul Cycle, I eagerly accepted the challenge of transmitting the fervor of their brand identity and value propositions. Combining design and animation, I created and delivered captivating bi-weekly acquisition videos, embracing a tight timeline while offering engaging, fresh assets to reach their existing and prospective customer base. I collaborated closely with the Art Director to craft engaging storyboards that pushed creative boundaries. With a keen eye for detail and a flair for experimentation, I brought high energy to direct messaging, utilizing stop-motion techniques that breathed new life into Soul Cycle's iconic maximalist design.

^{Art Direction}

_{Jeana Holmes}

^Design

_{Jeana Holmes, Sakura Verdino
& Blake Morrison}

^Animation

_{Blake Morrison}