_{HENNESSY NBA ALL STAR WEEKEND ‘25 
Art Director
︎︎︎ art direction, experiential & animation}

As Art Director for Hennessy's NBA All-Star Weekend activation, I co-developed the visual identity for a bold experiential campaign that began with a daytime WNBA 2x2 showcase court and transformed into San Francisco's City Hall as an immersive after-hours destination. Leveraging Hennessy's signature red, gold, and deep blue palette, I designed cohesive graphics for the outdoor basketball court experience before creating dynamic projection animations that bathed the historic City Hall architecture in brand colors for the nighttime "Ballads & Bottles" experience. My approach balanced luxury with street culture authenticity, extending across environmental graphics, event collateral, and promotional materials that positioned Hennessy as the sophisticated choice for basketball culture during one of sports' most high-profile weekends.

^{Design Director}

_{Philip Sieverding}

^{Creative Director}

_{Justin Farlo}

^{Art Direction & Animation}

_{Blake Morrison}

^Designers

_{Kristy Lawrence
Hailey Tortella}