EQUINOX
_{Senior Motion Designer
︎︎︎ animation, video editing & design}

At Equinox, I built their motion design system from scratch, creating a sophisticated animation style that elevated brand culture and drove profitability. I led motion design and video editing for six major campaigns from concept to execution while delivering monthly B2C marketing materials across social, out-of-home, and television platforms. As Senior Motion Designer, I handled everything from initial design concepts to final video editing, working closely with growth and acquisitions teams. My work touched every aspect of the business, demonstrating versatility across creative challenges and platforms.

^{Art Direction}

_{Sunny Lee}

^Design

_{Naomi Shultz, Sakura Verdino, John Patrikas
& Blake Morrison} 

^Copy

_{Leah Bhabha
& Tynan Sinks}

^Animation

_{Blake Morrison}